Drake is teaming up with Sprite to launch their “Spark” campaign, which is aimed at giving teens a platform to express their creativity through music and film. This is Sprites first global campaign as well as Drakes first worldwide deal.

My management brought it to me and explained the initial idea and the message behind it and I was all for it,” Drake tells Billboard.com. “The campaign is really about creativity through music and film and promotes fresh thinking and originality. I guess they recognized my potential based off what has happened with my music career in the last year. I think it’s a great thing to be responsible, in a way, for exciting young kids.

The commercial features both of his producers, 40 and Boi-1da. Above is the minute long version of the commercial and it will air during NBA’s All-Star Weekend. Drake will be joining Lebron James to judge Sprite’s Slam Dunk Showdown. Hit the jump to see a behind the scenes video from the making of the commercial.

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