What is October’s Very Own?
OVO is our creative collective. Formed by me, Noah “40? Shebib, and Drake Graham. The company acts as a hub for all of our endeavors—whether they be music, film, our blog or product collaborations like this one.

How did the connection with Canada Goose come about? Did Drake wear Canada Goose before the collaboration? Did you?
We’ve all worn Canada Goose in the past. It’s really the warmest jacket available and that’s what matters living through Toronto winters. We admire CG’s dedication, standard of quality, patriotism, heritage, and their fifty years in the game. We’re very passionate about product and we take pride in recognizing the best. Between Drake and myself, our paths crossed with the people from CG many times. They recognized that we were young kids who were talented, passionate, and obsessive-compulsive, so it’s been really organic. We’d be wearing Canada Goose regardless, but now we’ve applied our sensibilities to a jacket and we’re wearing them across the world.

Sometimes when I’m filming, i switch to camera and take a picture. Almost all the real life pics of drake posted on here have been shot that way. Its cool to know there’s footage to go along with all the pictures.

Source: October Very Own