…Each of the Best New Artist nominees has something working in their favor. Lady Gaga is the biggest commercial success by far, and her unusual fashion sense and penchant for theatrics has made her an instantly-recognizable icon. But that doesn’t mean she’s necessarily running away with it. After all, last year’s Best New Artist, Tokio Hotel, beat out a handful of sales juggernauts like Miley Cyrus and Taylor Swift. Asher Roth’s “I Love College” was huge among actual college students, who are more likely to rally around their computers and cast votes. (Roth seems pretty nonchalant about the awards, though.) Drake and Kid Cudi both have incredible buzz surrounding them and have been immediately embraced by the hip-hop community. (Need proof? They’re both on The Blueprint 3.) And 3OH!3 have gone out of their way to campaign for votes, with a push so intense that they managed to make 3OH!3 a trending topic on Twitter.
Source: MTV
